At Giggles, we care about your trust as much as we care about your smile. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, book a consultation, or use our clear aligner products and orthodontic services. This policy is designed to align with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian laws.
What Personal Information Do We Collect?
We collect personal information from you in a variety of ways, including:
Information you provide to us directly. This includes information you share when you book an appointment, sign up for our newsletter, message us on WhatsApp, call us, or contact us through our website. This may include your name, email address, phone number, mailing address, date of birth, age, gender, and payment details.
Health and dental information. As an orthodontic care provider, we collect information necessary to plan and deliver your treatment. This may include intra-oral scans, dental impressions, photographs of your teeth and smile, medical and dental history, treatment progress notes, and any other clinical information you share with us or with our partnered orthodontists.
Information we collect automatically. When you visit mygiggles.in, we automatically collect information about your device, browser, IP address, approximate location, referring website, pages viewed, and your activity on our website. We collect this information using cookies and similar tracking technologies.
Information we collect from third parties. This includes information from publicly available sources such as social media platforms, our partnered dental clinics and orthodontists, payment gateways, and our marketing or analytics partners.
How Do We Use Your Personal Information?
We use your personal information to:
Provide our products and services. This includes scheduling consultations, designing and reviewing your smile plan, manufacturing and delivering your clear aligners, tracking your treatment progress, processing payments, and providing support throughout your treatment journey.
Communicate with you. We use your information to respond to your enquiries, send appointment reminders, share treatment updates, and — with your consent — send marketing communications, promotional offers, and newsletters about our services.
Improve our products and services. We analyse how patients use our website and services to refine our care process, develop new offerings, and improve the overall experience.
Protect our business and our users. We use your information to prevent fraud, abuse, unauthorised access, and other harmful activities, and to comply with our legal and regulatory obligations.
With Whom Do We Share Your Personal Information?
We share your personal information with:
Our partnered orthodontists, dentists, and dental laboratories. We share clinical information with the licensed professionals and labs involved in planning, manufacturing, and delivering your treatment.
Our third-party service providers. We share your personal information with vendors who help us operate our business, such as payment processors, shipping and logistics partners, cloud and IT service providers, customer support tools, and communication platforms such as WhatsApp Business.
Our marketing and analytics partners. We share limited information with advertising platforms, social media networks, and analytics providers who help us understand and market our services.
Other third parties as required by law. We may share your information with law enforcement agencies, courts, regulators, or other government authorities where required by applicable law, legal process, or to protect the rights, property, or safety of Giggles, our patients, or others.
How Long Do We Keep Your Information?
We retain your personal and clinical information for as long as it is necessary to provide our services, comply with legal and regulatory obligations (including those governing the retention of medical records in India), resolve disputes, and enforce our agreements. Clinical records are typically retained for a longer period in line with applicable healthcare guidelines.
How Do We Protect Your Information?
We implement reasonable technical, administrative, and physical safeguards designed to protect your personal information against unauthorised access, disclosure, alteration, or loss. While we strive to use commercially acceptable means to safeguard your data, no method of transmission or storage over the internet is completely secure.
Your Rights
Subject to applicable law, you have the right to:
Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information, where applicable
Withdraw consent for the processing of your information at any time
Object to or restrict certain processing of your information
Lodge a complaint with the relevant data protection authority
To exercise any of these rights, please contact us at contact@mygiggles.in.
Cookies and Tracking
Our website uses cookies and similar technologies to remember your preferences, understand site usage, and deliver relevant content. You can control cookies through your browser settings, though disabling certain cookies may affect parts of our website.
Children's Privacy
Our services may involve treating minors under the supervision of a parent or legal guardian. We do not knowingly collect personal information from children below the age of 18 without verifiable consent from a parent or legal guardian. If you believe we have collected such information without proper consent, please contact us so we can take appropriate action.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

